Digital Marketing Summit Southampton 2017

Described by the Information Commissioner as “the biggest change to data protection law for a generation””, the General Data Protection Regulation (GDPR) is shaking up the way businesses do their marketing. From new rules for consent to accountability and new responsibilities for data processors, there’s lots to think about if you’re a marketing professional, whether in-house or with an agency.

Join this workshop to learn about what data protection, the GDPR and privacy mean to that way you’ll do your marketing once the GDPRcomes into force next May. You’ll find out what the GDPR is changing, with a specific focus on marketing both to consumers and businesses. And if you’re impacted you’ll get some practical advice about how ensure you’re compliant. Plus there will be plenty of opportunity for questions.

Simply put, growth hacking is about making use of innovative and inexpensive tactics to drive customer acquisition and engagement. It’s about learning from the strategies that worked, and those that didn’t, then iteratively refining your approach so as to improve your chances of success.

• GETTING SMART WITH YOUR PHONE

Insuring your utilising all the tools you're coming round in one of the world's most powerful computers right in your pocket.

(Includes 400% increase in productivity tip!)

• MAKING GOOGLE WORK FOR YOU

So many people are unwittingly working for Google, this session will show you how you can utilise some free Google tools to get one of the world's strongest brands working for you instead.

• SAVING TIME ON GETTING BOOKED UP

A simple way to save conversations and booking appointments. Automate it and let the customers decide the best time for them.

• LEVEL UP IN YOUR DEAD TIME!

Another quick hack to ensure you stay ahead of the competition by making the most of your NET time.

• SYNCING & DISTRIBUTING THE WORKLOAD ON THE GO

Using and innovative and highly portable CRM System to allocate jobs and insure you never miss another follow-up or opportunity.

• CREATING A MONTH OF CONTENT IN 20 MINS

This growth hacking tip will show you how very quickly and easily you can remove writers block and create a whole month of content in under 20 minutes.

• AUTOMATING & CROSSPOSTING SOCIAL CONTENT

Using scheduling & automation tools to streamline the onboarding and content sharing process

• MESSENGER AS AN ONBOARDING AND CUSTOMER SERVICE TOOL

Understanding how Facebook messenger automation can help you answer questions for customers quicker at the point of on boarding and general enquiries whilst maintaining the personal element.

SOME OF THE TOOLS COVERED DURING THE SESSION

• BUFFER

• PIPEDRIVE

• GOOGLE MY BUSINESS

• VOICE TO TEXT

• TEXT TO SPEECH

• IFTTT / ZAPIER

Covering in-depth information about Google Maps API, Google My Business and other Google products that can be incorporated in your orverall Digital Business Strategy for Work.

Putting your Business on the Map! - Google Maps API

As online maps mature and more services are added that can be integrated into business use cases, the possibilities for businesses to use maps in a more strategic manner are evolving. For many use cases, a map will not even be visible at all through a process or workflow.

The main drive is in providing information to solve business problems and help users improve productivity and even give them information before they ask for it. Examples include answering questions like:

• Remind me when....? - I drive past a grocery store to purchase milk
• When will I arrive....? - ETA to next customer is 12 min
• How far away is....? - John arrives in 24 minutes
• Where should I go....? - Drop-in on customer x on your way from airport to hotel
• How do I get there? - Turn right in 300 metres
• When should I leave....? On Thursday at 11am this trip should take 45min

Answering these type of questions is becoming easier using Google Maps services such as Directions API that provides real time and historic traffic information and estimated time of arrival or maps on wearable devices that can send us reminders based on location with real context.

More and more businesses are starting to use maps to answer business questions, improve productivity and engage with customers. Google Maps is making it easy to integrate mapping and location and there is a lot more to come.