Loading…
View analytic

Log in to bookmark your favorites and sync them to your phone or calendar.

Thursday, October 19
 

08:00

08:30

Get Your Professional Headshot Now! On-site Headshot Studio: 1-to-1 Session with NAGY Portraits
Limited Capacity seats available

Professional headshots from NAGY Portraits can give you the edge on promoting your corporate and professional image. Historically headshots were mainly the domain of actors and models who rely on them to promote their range of expressions and characters. However, professional headshots are becoming a powerful element of your own personal brand.

We now have our own headshot studio for two days on-site! Sign up for 5 minutes to get your professional picture taken with NAGY Portraits, providing you full resolution images with no branding post-event.  ***All Bookings are limited to 1 person per slot. Click 'Book here 5 mins Slot' button to proceed.


Sponsors
NP

NAGY Portraits

Professional Headshot Studio



09:00

Hypothesis focused SEO: an approach to model, hypothesise and measure changes
In the old days of SEO there were no link indexes or Google Search Console — to succeed we had to be imaginative, try ideas out and test things. However, as the industry matured, and we got more data sources and tools, that trend fell away. At Distilled we have been doing a lot of SEO split-testing, which has convinced us that we needed a more robust approach to driving recommendations. In this presentation Tom is going to outline a hypothesis based approach to SEO, and share some example approaches for how to forecast the impact of various SEO changes before you make them, which you can then use to form a hypotheses and test the impact. 

Speakers
avatar for Tom Anthony

Tom Anthony

Head of R&D, Distilled
Tom is Head of R&D at Distilled, where he leads the team building DistilledODN, the worlds first SEO A/B testing platform. He also does a lot of research around the future of search, and work with Distilled’s consulting team to ensure that the recommendations our team gives are f... Read More →


Thursday October 19, 2017 09:00 - 09:25
Normandie Suite 1 W Quay Rd, Southampton SO15 1RA

09:00

Get a Site Crawl Report with a Consultation: 1-to-1 Session with DeepCrawl
Limited Capacity seats available

We are looking forward to giving you a quick insight on the status of your site's technical SEO. This will include: - Site audit overview - Main issues - Quick wins.
Sign up for 15 minutes to get your site crawled with DeepCrawl software, providing you insights, data to improve search visibility on your site or ask crawl questions; 1-to-1 with DeepCrawl Team. ***All Bookings are limited to 1 person per slot. Click 'Book here 15 mins Slot' button to proceed.

Sponsors

Thursday October 19, 2017 09:00 - 17:00
Meeting Point 1 (DeepCrawl) 1 W Quay Rd, Southampton SO15 1RA

09:30

How does technical SEO drive revenue growth?
technical SEO can be a little intangible particularly for the non- technical marketer. Content marketing and more accessible aspects of SEO like keyword research and page level optimisation are common-sense activities that we can all equate with growth. However; if we ignore technical SEO our potential can begin to erode as our site gets older and slower. In this talk we will cover the core aspects of a website that fall into technical SEO as well as learn why it’s a good idea to invest time and money into looking after these performance areas to get maximum ROI of often 20x investment.

Speakers
avatar for Nichola Stott

Nichola Stott

Technical SEO / Director, TheMediaFlow
Nichola Stott is a go-to expert on all things SEO. Following a position as Head of UK Search Partners at Yahoo!, she founded her own agency in 2010 and has since helped a plethora of cross-industry international clients increase their revenue through Search. Nichola manages... Read More →


Thursday October 19, 2017 09:30 - 09:55
Normandie Suite 1 W Quay Rd, Southampton SO15 1RA

10:00

Creating Workflows for Sustainable Link Building
Link building to manipulate Google Rankings is against Google’s terms of service, but then so is doing anything that is done to manipulate Google Rankings. Dixon’s definition of Marketing is “to create an environment in which both the customer and the company mutually benefit from a connected relationship”.  Sustainable link building is all about creating that environment.

Speakers
avatar for Dixon Jones

Dixon Jones

Link intelligence expert / Director, Majestic
Dixon Jones became the Marketing Director of the world’s largest link analysis engine, Majestic, in 2009, transforming the SEO and digital world by providing link intelligence on a scale not previously open to the industry. Bringing the technology to the search marketing industry has resulted in countless awards including best of breed search engine awards in the UK, USA and Europe, entry into the Deloitte technology Fast 50 list and in 2016 winner of the... Read More →


Thursday October 19, 2017 10:00 - 10:25
Normandie Suite 1 W Quay Rd, Southampton SO15 1RA

10:30

Goodbye Google Penalties

Been penalized by Google? Seeing your competitors spam the Google Index? Want to avoid a manual action being applied to your website?

Join former senior Google Search Quality team member Fili Wiese to learn all about how to avoid being penalized by search engines. Walk away with a deep understanding how and why penalties get applied, how to recover from them, how to prevent them from being applied to your website and how to submit actionable web spam reports.

Having penalized thousands of websites for countless Google Webmaster Guidelines violations for years during his time at the Google Search Quality team, Fili Wiese is the world's leading expert on the topic of Google penalties. Join the session, before your competitor will!

Key Takeaways:

  • Understand why and how Google penalties get applied

  • How to recover from Google penalties

  • How to avoid being penalized

  • How to submit spam reports that result in action

The session concludes with an open Q&A with the audience, addressing live questions.


Speakers
avatar for Fili Wiese

Fili Wiese

Search expert / Director, Search Brothers
Fili Wiese is a renowned technical SEO expert and former senior Google Search Quality team member. At SearchBrothers he successfully recovers websites from Google penalties and offers SEO consulting with SEO Audits and SEO workshops.


Thursday October 19, 2017 10:30 - 10:55
Normandie Suite 1 W Quay Rd, Southampton SO15 1RA

11:00

11:00

Ask ex-Google Search Quality Anything SEO: 1-to-1 Session with Fili Wiese
Limited Capacity seats available

Sign up for 15 minutes to discuss anything SEO or ask questions about your site; 1-to-1 with Fili Wiese.
Ask anything SEO and hear some tips from ex-Googler Fili Wiese. ***All Bookings are limited to 1 person per slot. Click 'Book here 15 mins Slot' button to proceed.

Speakers
avatar for Fili Wiese

Fili Wiese

Search expert / Director, Search Brothers
Fili Wiese is a renowned technical SEO expert and former senior Google Search Quality team member. At SearchBrothers he successfully recovers websites from Google penalties and offers SEO consulting with SEO Audits and SEO workshops.



Thursday October 19, 2017 11:00 - 14:15
Meeting Point 3 (Fili Wiese) 1 W Quay Rd, Southampton SO15 1RA

11:30

Envolved Text Ads: Tricks for Writing New Ads for the Next Age of Search

As quite literally millions of advertisers are writing billions of new ads in a new ad format over the past year, one thing is clear – the best ad practices of the past 16 years are now officially dead. In this new era of paid search ads, not only is there more space on the SERP to say more to attract prospective customers but there are also new tools for changing, optimizing, and catering your ads for specific audiences and demographics. With these changes to the rules of paid search in mind, I plan to focus on the big trends advertisers should plan for in 2017 and beyond.

  • Firstly, I’ll address the actual language we’re seeing perform best on the SERP. As searchers increasingly become more connected and comfortable with technology, their search patterns have changed. As search becomes more natural and conversation for users, as do their search queries. Consequently, advertisers need to revisit the language in their text ads. I’ve spent much of the last few months parsing ad copy data from Wordstream’s extensive client base to identify how the language advertisers has use devolved in their migration to expanded text ads. Obviously, people are using more words in the larger ads, but more interestingly, the diversity of words people are using in their ads is growing. One of the most interesting trends is that advertisers that are adopting more diverse and natural language are the ones with the largest CTR gains from the ETA migration. Some examples of this are around can be seen in how ads with that employ adverbs, adjectives, or pronouns have the highest gains in CTR compared with the STAs of yesteryear.

  • Secondly, as both Google and Bing have opened new tools for targeting RLSA, Customer Match audiences, demographics for search audiences, and are expected to introduce new ways for targeting similar audiences & in-market audiences on the SERP in the new year, there’s increased opportunity to cater our text ads for these different searchers. Seemingly small changes to ads (“Perfect Gift for Her” served to men vs “Perfect Gift for Him” served to women) can increase CTR significantly (+60% in this instance).

  • And finally, the most significant difference between Google and Bing’s standard text ads and their ETAs is the lack of a mobile preferred ETA. Mobile has grown to be so important to advertisers in 2016 that many have been either reluctant to migrate to ETAs or have seen disappointing mobile results from ETAs. I hope to highlight some tricks to cater your ad copy for mobile ETAs by using IF statements, mobile preferred ad extensions, and ad customizers to cater their ad copy for mobile searchers. 

    Attendees of this session will learn new strategies to rewrite and optimize their new ads for the new expanded text ad format across different audiences, demographics, and devices.

Speakers
avatar for Mark Irvine

Mark Irvine

Senior Data Scientist & Analytical Lead, Wordstream
Trains and supports Wordstream's Team of 180+ employees, managing 18,000 unique clients. | | Researches trends in an every changing SEM market for our engineering, product development and marketing teams, as well as our CTO & Founder, Larry Kim. | | > Honors: | Recognized as t... Read More →


Thursday October 19, 2017 11:30 - 11:55
Normandie Suite 1 W Quay Rd, Southampton SO15 1RA

12:00

Bridging The Gap Between Acquisition and Retention
Paid Media channels are mostly used to drive new customer acquisition but there is actually an incredible amount that they can be used for to improve customer retention and essentially boost the lifetime value of customers.

During this talk, Samantha will be covering Customer Matching and Lookalike Audiences in depth before moving on to share some exciting tactics that you can deploy within your paid media campaigns to increase customer loyalty.

Speakers
avatar for Samantha Noble

Samantha Noble

Director, Biddable Moments
Samantha Noble is the Director at Biddable Moments with a key focus on Paid Media ranked #6 by PPC Hero in the Top International PPC Expert list. She helps clients grow their business through creating highly targeted digital strategies that focus on every stage of the marketing funnel. With her passion for digital, she founded... Read More →


Thursday October 19, 2017 12:00 - 12:25
Normandie Suite 1 W Quay Rd, Southampton SO15 1RA

12:00

Ask Wordstream Expert Anything PPC: 1-to-1 Session with Mark Irvine
Limited Capacity seats available

Need help with your PPC? WordStream is on-site and ready to meet quickly to identify potential pitfalls and areas to grow within your PPC accounts.
Sign up for 15 minutes to discuss paid search campaign(s) or ask questions; 1-to-1 with Mark Irvine.  ***All Bookings are limited to 1 person per slot. Click 'Book here 15 mins Slot' button to proceed.

Speakers
avatar for Mark Irvine

Mark Irvine

Senior Data Scientist & Analytical Lead, Wordstream
Trains and supports Wordstream's Team of 180+ employees, managing 18,000 unique clients. | | Researches trends in an every changing SEM market for our engineering, product development and marketing teams, as well as our CTO & Founder, Larry Kim. | | > Honors: | Recognized as t... Read More →



Thursday October 19, 2017 12:00 - 15:00
Meeting Point 4 (Mark Irvine) 1 W Quay Rd, Southampton SO15 1RA

12:30

Bing Ads/Cortana and Future of Digital Assistants with Microsoft

Technology has evolved, so has human behaviour, and these concurrent evolutions have given marketers more opportunities to connect with their audience than ever before. Digital assistants are changing the marketing landscape. Looking forward, this voice-based conversational commerce will drive a new breed of marketing that will initially supplement and then eventually replace traditional marketing channels.

A new market arises

Digital assistants provide a new, always-on way for brands to engage with customers through one-to-one hyper personalized marketing. Learn how marketers can take advantage of these emerging opportunities for personalization.

In this sesson Adela Popilkova from Bing Ads, Microsoft will be talk be discussing the future of search with digital assistants, voice search and how you can adapt for the change.


Speakers
avatar for Adela Popilkova

Adela Popilkova

Bing Ads Manager, Microsoft
A seasoned search marketing professional with over 6 years’ experience across all corners of the industry – from display advertising to brand marketing. Adela currently works in business development at Microsoft Search Advertising, driving the growth of digital agencies & advert... Read More →


Thursday October 19, 2017 12:30 - 12:55
Normandie Suite 1 W Quay Rd, Southampton SO15 1RA

13:00

14:15

How to create user-focused, results driven digital experiences
How to create user-focused, results driven digital experiences.
  • Demystifying UX and busting the myths
  • Examples of good and bad UX
  • What are the benefits of good UX?
  • How can UX be used to drive conversions?
  • What are the common misconceptions/ myths of UX
  • Brief case study – UX in action

Speakers
avatar for Andy Headington

Andy Headington

CEO, Adido - The Attention Agency
Andy has a vast knowledge of all areas of digital marketing and he is a regular blogger, contributor and presenter on all areas of digital. This helps to shape the team and services that Adido offers and gives direct benefit to the clients that they work with.  | | Andy presented at leading industry events like SES London, SASCon Manchester, UK Search Awards as well as hundreds of business groups across the UK. He has also been asked to comment on digital trends for the likes of Econsultancy, Sky News, The FT, The Guardian, Virgin and The Internet Marketing... Read More →


Thursday October 19, 2017 14:15 - 14:40
Normandie Suite 1 W Quay Rd, Southampton SO15 1RA

14:40

From Multi-Channel Funnel to Propensity to Buy
Rather than focusing on customers, we should look to understand consumerism! In this talk, Russell shows how the data you already have can move you to a winning strategy of individual brand value and likelihood to buy.  New tools? No. New data? Not necessary. New analysis?

That's the ticket. Pay close attention if you'd like a Customer Lifetime Value calculation that reveals an individual's next ten purchases.

Speakers
avatar for Russell McAthy

Russell McAthy

Marketing Attribution expert / CEO, Cubed
The CUBED Platform provides marketers with the right data to make their performance accountable, actionable and ultimately more profitable. | Russell has been working in digital for over a decade with data analytics at the heart of his career. Working with businesses from startup... Read More →


Thursday October 19, 2017 14:40 - 15:05
Normandie Suite 1 W Quay Rd, Southampton SO15 1RA

15:10

How to execute successful PR SEO content campaigns?
SEO tactics that look and feel more like PR have consistently survived algorithm updates and this is increasingly true as machine learning becomes more prominent in the Google algorithm. 

Lexi will be sharing tips for designing and executing impactful integrated PR SEO campaigns and advice on how to use SEO metrics to inform PR strategies. This will be a highly actionable talk, providing media industry insight and showing real PR SEO and content marketing examples. She will highlight what sort of campaigns and strategies will minimise your risks of failure and how to package content in a form that makes publishing your story easy for journalists.

She will conclude by discussing how AI and Machine learning are influencing consumer behaviour, how publishers are responding to this and in turn how content marketers need to adapt their strategies and tactics to continue to generate rank changing campaigns in the future.

Speakers
avatar for Lexi Mills

Lexi Mills

Tactical SEO/PR expert, Marquis Communications
Lexi Mills is a multi-award winning digital marketing expert, specialising in integrating PR and SEO at both a strategic and tactical level. Her research work focuses on the opportunities, ethics and risks of machine learning and AI within the sector of internet search. Lexi comb... Read More →


Thursday October 19, 2017 15:10 - 15:35
Normandie Suite 1 W Quay Rd, Southampton SO15 1RA

15:35

Virtual Umbrella: Preparing your marketing strategies for virtual reality

Following the creation of Virtual Umbrella in 2015, Samantha and Bertie will discuss the evolution of virtual reality technology over the course of the last two years, where the tech is going next.

The team will then discuss the opportunities available to marketers that are interested in using VR. Focussing on the ability to tell immersive brand stories and create amazing experiences for customers. Samantha and Bertie will look at some case studies of brands that have used VR as an element in their campaigns, noting what works well, and not so well.

Finally, they will talk about distribution channels for immersive experiences in order to maximum viewership or impact of content.


Speakers
avatar for Samantha Kingston

Samantha Kingston

VR expert / Director, Virtual Umbrella
Samantha Kingston is the co-founders of Virtual Umbrella. Virtual Umbrella is an award-winning marketing consultancy specialising in Virtual Reality. About Virtual Umbrella: Virtual Umbrella is an award-winning marketing consultancy specialising in Virtual Reality. Virtual Um... Read More →
avatar for Albert Millis

Albert Millis

VR Expert / Director, Virtual Umbrella
Bertie Millis is the co-founder of Virtual Umbrella. Virtual Umbrella is an award-winning marketing consultancy specialising in Virtual Reality. About Virtual Umbrella: Virtual Umbrella is an award-winning marketing consultancy specialising in Virtual Reality. Virtual Umbrell... Read More →


Thursday October 19, 2017 15:35 - 16:00
Normandie Suite 1 W Quay Rd, Southampton SO15 1RA

16:00

16:15

Preparing for Mobile first index
Speakers
avatar for Jon Myers

Jon Myers

Chief Growth Officer, DeepCrawl
Jon is an experienced senior leader with over 19 years’ experience within the Digital Marketplace working for large corporate organisations to start ups within the sector. Having worked Senior Roles for Agencies, Publisher side with Yahoo and more recently the Ad Technology space as VP and MD EMEA of Marin Software and CMO Karhoo Inc. Jon has a strong understanding of all sides of the market, very strong business and people connections across EMEA and recognised for his experience and thought leadership within the European online advertising industry. Having worked in Paid Search since its inception, with many... Read More →


Thursday October 19, 2017 16:15 - 16:40
Normandie Suite 1 W Quay Rd, Southampton SO15 1RA

16:40

Taking Google Analytics to Boss Level with Enhanced Ecommerce
Enhanced Ecommerce is relatively underused but can help you optimise many areas of your business - from buying the products that convert best, to showing the right products on category pages and promoting the optimum products both on site and through your marketing campaigns. 

Enhanced Ecommerce can really bring your customer's shopping activity to life, so before you throw more money at getting customers to your site - start to understand how you can improve the results for the customers you already have.

Speakers
avatar for Anna Lewis

Anna Lewis

Data/Analytics expert / Director, Polka Dot Data
Founder of Web Analytics Consultancy Polka Dot Data, Anna is ridiculously enthusiastic and knowledgeable about analytics and how it can help businesses grow. | She has the rare skill of being able to speak geek and non-geek, making her well placed to help you understand how to get the most from data you... Read More →


Thursday October 19, 2017 16:40 - 17:05
Normandie Suite 1 W Quay Rd, Southampton SO15 1RA

17:10

Rock your Social Media
If you want to stand on the stage of social media success, then step this way.

With over 26 years’ experience, Managing Director of One2create David Harris will share his extensive knowledge on content marketing, the 24 hour news cycle and how to choose the right platform. Plus all the hints and tips you’ll ever need to help you rock your social media!

Speakers
avatar for David Harris

David Harris

Social Media expert / Director, One2Create
With over 26 years experience in media and marketing, Dave has seen the industry and technologies evolve into the exiting world of media that we live in today. Still heavily involved in production and marketing, he also presents business, web and marketing seminars on a national... Read More →


Thursday October 19, 2017 17:10 - 17:35
Normandie Suite 1 W Quay Rd, Southampton SO15 1RA

17:35

How to design a bot experience like your reputation depends on it
AI driven bots moving to the forefront of customer service. But the reality of them is a long way from the dream. How can you design a bot experience that protects your brand, rather than damages it?

Speakers
avatar for Ben Scott-Robinson

Ben Scott-Robinson

Founder, The Small Robot Company
Ben Scott-Robinson is a digital innovator of 20 years standing.  | Right now he is the founder of The Small Robot Company, a startup crafting three small robots, and nurturing their dream to save the world. | | He is also the tutor on mobile and social strategy for Google's Squared Online digital innovator course, running live remote classes for up to 120 people. | | As well as this, he has founded two agencies, two consultancies, an app start-up and a phone for blind people. | | He has held the role of Creative Director, Experience Director, Head of Innovation, and Head of Brilliant. | | He has been in the Drum... Read More →


Thursday October 19, 2017 17:35 - 18:00
Normandie Suite 1 W Quay Rd, Southampton SO15 1RA

19:00

 
Friday, October 20
 

08:00

08:30

Get Your Professional Headshot Now! On-site Headshot Studio: 1-to-1 Session with NAGY Portraits
Limited Capacity seats available

Professional headshots from NAGY Portraits can give you the edge on promoting your corporate and professional image. Historically headshots were mainly the domain of actors and models who rely on them to promote their range of expressions and characters. However, professional headshots are becoming a powerful element of your own personal brand.

We now have our own headshot studio for two days on-site! Sign up for 5 minutes to get your professional picture taken with NAGY Portraits, providing you full resolution images with no branding post-event.  ***All Bookings are limited to 1 person per slot. Click 'Book here 5 mins Slot' button to proceed.


Sponsors
NP

NAGY Portraits

Professional Headshot Studio



09:00

Google Analytics For Ecommerce Sites
Limited Capacity seats available

If you have an ecommerce website and use Google Analytics you need to know what's available and how to use it! Enhanced Ecommerce is relatively underused but can help you optimise many areas of your business - from buying the products that convert best, to showing the right products on category pages and promoting the optimum products both on site and through your marketing campaigns.

The new checkout funnel and shopping behaviour funnel reports are also essential to understand as they do so much more than Goal Funnels. We will cover core reports, new data, how to make money from this data and also how to write the specification for developers or use a plugin to implement this if you haven't already set it up. Enhanced Ecommerce can really bring your customer's shopping activity to life, so before you throw more money at getting customers to your site - start to understand how you can improve the results for the customers you already have.

Speakers
avatar for Anna Lewis

Anna Lewis

Data/Analytics expert / Director, Polka Dot Data
Founder of Web Analytics Consultancy Polka Dot Data, Anna is ridiculously enthusiastic and knowledgeable about analytics and how it can help businesses grow. | She has the rare skill of being able to speak geek and non-geek, making her well placed to help you understand how to get the most from data you... Read More →


Friday October 20, 2017 09:00 - 10:40
Caen 1 W Quay Rd, Southampton SO15 1RA

09:00

How to Build a Digital Marketing Plan and Reach New Customers Online
Training with Google. This workshop is an interactive session, right from the start, how to build a digital marketing plan through setting up Google My Business, and making sure you're all set to reach new customers online. The workshop consists in two main parts. 

Part 1
Build a Digital Marketing Plan:
Discover how to attract new customers by optimising your presence on Google, learn to gather consumer insights, and get started with online advertising.

Part 2
Reach New Customers Online:Learn the theory and create a strategy for your business, through an intro to digtial marketing, understanding of digital marketing channels and creating a digtial marketing plan.

Speakers
avatar for Ade Bamgbala

Ade Bamgbala

Google Lead Trainer, Digital Garage with Google
Ade is the lead digital trainer for the Digital Garage from Google who specialises in web build and content strategy for SMEs. Having trained over 5,000 individuals across the UK, he has built a reputation for ensuring his audience are left entertained and with the essential know... Read More →


Friday October 20, 2017 09:00 - 10:40
Le Havre 1 W Quay Rd, Southampton SO15 1RA

09:00

How to select the best keyphrases for your marketing campaigns
Selecting the right key phrases can make or break your marketing efforts. Often a lot of campaigns start by guess work and evolve in an expensive way. In this workshop we will outline the the steps that you should take to create new campaigns and evolve them to into profit making marketing channels. In this session we will cover
  • Obvious ways to select keywords
  • Some unusual ways to select keywords
  • How to structure your campaigns
  • Best ways to test and evolve your efforts
  • How to measure success
 

Speakers
avatar for Andy Headington

Andy Headington

CEO, Adido - The Attention Agency
Andy has a vast knowledge of all areas of digital marketing and he is a regular blogger, contributor and presenter on all areas of digital. This helps to shape the team and services that Adido offers and gives direct benefit to the clients that they work with.  | | Andy presented at leading industry events like SES London, SASCon Manchester, UK Search Awards as well as hundreds of business groups across the UK. He has also been asked to comment on digital trends for the likes of Econsultancy, Sky News, The FT, The Guardian, Virgin and The Internet Marketing... Read More →


Friday October 20, 2017 09:00 - 10:40
Cherbourg 1 W Quay Rd, Southampton SO15 1RA

10:40

11:10

Get More from Google Analytics with Easy Customisations
Limited Capacity seats available

There is so much that Google Analytics has to offer that you may not even know is possible. Learn how to implement easy customisations in the reports as well as what you can build to get even more actionable data from Google Analytics for your website. We will cover Segments, Custom Reports, Filters, Content Grouping and Custom Channel Groupings as well as a few little tips and tricks around these. If you use Google Analytics regularly you really should definitely be using some of these customisations, if not all of them.

By the end of the session you will have a much better understanding of how to make Google Analytics work for you, rather than feeling you have to rely on the numbers Google Analytics tells you in standard reports. You will also have the power to make more informed and accurate decisions on your data, which will help you make your website even more successful. 

Speakers
avatar for Anna Lewis

Anna Lewis

Data/Analytics expert / Director, Polka Dot Data
Founder of Web Analytics Consultancy Polka Dot Data, Anna is ridiculously enthusiastic and knowledgeable about analytics and how it can help businesses grow. | She has the rare skill of being able to speak geek and non-geek, making her well placed to help you understand how to get the most from data you... Read More →


Friday October 20, 2017 11:10 - 12:50
Caen 1 W Quay Rd, Southampton SO15 1RA

11:10

Social Media Bootcamp
You can read all the blogs and attend all the talks, but when putting it all into practice it may seem a little daunting.Well fear not, One2create’s social media workshop will take you from a rookie social media soldier to a full-fledged content sergeant. With expert advice from Managing Director David Harris, and hands on activities to help you find your feet, this interactive workshop will get you battle ready for the minefield of online marketing.

Covering all the main social platforms including Twitter, LinkedIn and Facebook, this workshop will equip you with all the social ammunition you’ll need to succeed. Learn about the 24-hour news cycle and kick-start your content planner with real industry experts. If you want to amplify your brand, get results and grow your business then step this way. You’ll leave buzzing with ideas and a real desire to march on with your brand new social media strategy.

Speakers
avatar for David Harris

David Harris

Social Media expert / Director, One2Create
With over 26 years experience in media and marketing, Dave has seen the industry and technologies evolve into the exiting world of media that we live in today. Still heavily involved in production and marketing, he also presents business, web and marketing seminars on a national... Read More →


Friday October 20, 2017 11:10 - 12:50
Le Havre 1 W Quay Rd, Southampton SO15 1RA

11:10

The People of Search – Advanced Audience and Demographic Targeting on the Google SERP
Audience and Demographic targeting options are some of the most rapidly evolving tools in the digital marketer’s arsenal. And yet many advertisers’ choice target audience is anything but innovative. As Google, Bing, and Facebook introduce more and more opportunities to identify and target unique users, they threaten to defy best practices from yesteryear.

Attendees of this session will learn underutilized tactics in finding, targeting, and optimizing their campaigns for sophisticated audiences and demographics.


Speakers
avatar for Mark Irvine

Mark Irvine

Senior Data Scientist & Analytical Lead, Wordstream
Trains and supports Wordstream's Team of 180+ employees, managing 18,000 unique clients. | | Researches trends in an every changing SEM market for our engineering, product development and marketing teams, as well as our CTO & Founder, Larry Kim. | | > Honors: | Recognized as t... Read More →


Friday October 20, 2017 11:10 - 12:50
Cherbourg 1 W Quay Rd, Southampton SO15 1RA

13:00

14:30

How & Why video marketing will change your business
Speakers
avatar for Tristan Griffiths

Tristan Griffiths

Chief Innovation Officer @ItsNomad9, ItsNomad9
Having build a brand up from zero to 0 - 3 Million audience and partnering with Microsoft Proof Drinks, Merlin Entertainments all within 9 months, Tristan is keen to help others achieve similar results with SIMPLE & ACTIONABLE ADVICE. | | Tristan is the Chief Innovation Officer &... Read More →


Friday October 20, 2017 14:30 - 16:00
Cherbourg 1 W Quay Rd, Southampton SO15 1RA

14:30

It’s the content, stupid: Writing for Social Media

In this fast moving session, word coach Chris van Schaick stretches your writing muscles and helps you improve your social media posts.We’ll look at eight key areas where what you write and how you write it makes a huge difference to how you engage.

In each area we’ll do a practical exercise . It’s guaranteed to be fun, thought-provoking and useful.

 


Speakers
avatar for Chris Van Schaic

Chris Van Schaic

Former BBC journalist, editor, CVS
Chris helps people in media and other business write with impact. He was a BBC journalist and editor and is now an associate of the BBC’s training academy. He is a writing skills coach, training people to cut the waffle from what they write and making them more efficient. Chris runs engaging, high-energy and memorable workshops to improve the writing skills of your team. Whatever their job, whatever they're... Read More →


Friday October 20, 2017 14:30 - 16:00
Caen 1 W Quay Rd, Southampton SO15 1RA

14:30

SEO Site clinic: Koozai consultancy with Natalie, Head of SEO
A run through of steps you would need to do when you\'re analyzing a website. Expert consultancy firm Koozai has sent Natalie Mott to help you to get started!

- Up to 3 sites from the audience reviewed (pre-booking necessary)
*pre-book to have your website featured on the clinic
- Step-by-step instructions, notes, slides and take-aways
- Q&A at the end of the session.

Speakers
avatar for Natalie Mott

Natalie Mott

Head of SEO, Koozai
Natalie is the head of SEO at Koozai - a Southampton based search agency.



Friday October 20, 2017 14:30 - 16:00
Le Havre 1 W Quay Rd, Southampton SO15 1RA

16:00

16:30

Data rights and privacy - what the GDPR means for your marketing
Described by the Information Commissioner as “the biggest change to data protection law for a generation””, the General Data Protection Regulation (GDPR) is shaking up the way businesses do their marketing. From new rules for consent to accountability and new responsibilities for data processors, there’s lots to think about if you’re a marketing professional, whether in-house or with an agency.

Join this workshop to learn about what data protection, the GDPR and privacy mean to that way you’ll do your marketing once the GDPRcomes into force next May. You’ll find out what the GDPR is changing, with a specific focus on marketing both to consumers and businesses. And if you’re impacted you’ll get some practical advice about how ensure you’re compliant. Plus there will be plenty of opportunity for questions.

Speakers
avatar for Mark Gracey

Mark Gracey

Founder, Flavourfy Digital
Mark Gracey began working in the internet industry in the mid-90s when he joined Demon Internet to set up their commercial web sales and support team; this was the early days of the web: before WordPress, before Google, before social media. From there Mark set up one of the UK’s first network abuse teams which led to a fifteen year career in internet regulation dealing with everything from internet content liability to data protection and police liaison. Responsible for ensuring internal compliance and influencing external stakeholders... Read More →


Friday October 20, 2017 16:30 - 18:00
Le Havre 1 W Quay Rd, Southampton SO15 1RA

16:30

Growth hacking: Personal productivity, driving your marketing ahead of competition
Simply put, growth hacking is about making use of innovative and inexpensive tactics to drive customer acquisition and engagement. It’s about learning from the strategies that worked, and those that didn’t, then iteratively refining your approach so as to improve your chances of success.
  • GETTING SMART WITH YOUR PHONE

Insuring your utilising all the tools you're coming round in one of the world's most powerful computers right in your pocket.

(Includes 400% increase in productivity tip!)

  • MAKING GOOGLE WORK FOR YOU

So many people are unwittingly working for Google, this session will show you how you can utilise some free Google tools to get one of the world's strongest brands working for you instead.

  • SAVING TIME ON GETTING BOOKED UP

A simple way to save conversations and booking appointments. Automate it and let the customers decide the best time for them.

  • LEVEL UP IN YOUR DEAD TIME!

Another quick hack to ensure you stay ahead of the competition by making the most of your NET time.

  • SYNCING & DISTRIBUTING THE WORKLOAD ON THE GO

Using and innovative and highly portable CRM System to allocate jobs and insure you never miss another follow-up or opportunity.

  • CREATING A MONTH OF CONTENT IN 20 MINS

This growth hacking tip will show you how very quickly and easily you can remove writers block and create a whole month of content in under 20 minutes.

  • AUTOMATING & CROSSPOSTING SOCIAL CONTENT

Using scheduling & automation tools to streamline the onboarding and content sharing process

  • MESSENGER AS AN ONBOARDING AND CUSTOMER SERVICE TOOL

Understanding how Facebook messenger automation can help you answer questions for customers quicker at the point of on boarding and general enquiries whilst maintaining the personal element.

SOME OF THE TOOLS COVERED DURING THE SESSION

  • BUFFER

  • PIPEDRIVE

  • GOOGLE MY BUSINESS

  • VOICE TO TEXT

  • TEXT TO SPEECH

  • IFTTT / ZAPIER


Speakers
avatar for Tristan Griffiths

Tristan Griffiths

Chief Innovation Officer @ItsNomad9, ItsNomad9
Having build a brand up from zero to 0 - 3 Million audience and partnering with Microsoft Proof Drinks, Merlin Entertainments all within 9 months, Tristan is keen to help others achieve similar results with SIMPLE & ACTIONABLE ADVICE. | | Tristan is the Chief Innovation Officer &... Read More →


Friday October 20, 2017 16:30 - 18:00
Cherbourg 1 W Quay Rd, Southampton SO15 1RA

16:30

How to dominate Google Maps - Featuring Google Maps API for Business

Covering in-depth information about Google Maps API, Google My Business and other Google products that can be incorporated in your orverall Digital Business Strategy for Work.

Putting your Business on the Map! - Google Maps API

As online maps mature and more services are added that can be integrated into business use cases, the possibilities for businesses to use maps in a more strategic manner are evolving. For many use cases, a map will not even be visible at all through a process or workflow.

The main drive is in providing information to solve business problems and help users improve productivity and even give them information before they ask for it. Examples include answering questions like:

  • Remind me when....? - I drive past a grocery store to purchase milk
  • When will I arrive....? - ETA to next customer is 12 min
  • How far away is....? - John arrives in 24 minutes
  • Where should I go....? - Drop-in on customer x on your way from airport to hotel
  • How do I get there? - Turn right in 300 metres
  • When should I leave....? On Thursday at 11am this trip should take 45min

Answering these type of questions is becoming easier using Google Maps services such as Directions API that provides real time and historic traffic information and estimated time of arrival or maps on wearable devices that can send us reminders based on location with real context.

More and more businesses are starting to use maps to answer business questions, improve productivity and engage with customers. Google Maps is making it easy to integrate mapping and location and there is a lot more to come.

 


Speakers
avatar for Shaun Hudson

Shaun Hudson

Google for Work Premier Partner, Ancoris
Geo Business lead at Ancoris, Google for Work Premier Partner based in Berkshire.  | Shaun is Ancoris's Google Maps Business Manager and he has been working within the Google bubble for 5 years now having previously managed the O365 SMB Trials and Sales teams with a Microsoft ven... Read More →


Friday October 20, 2017 16:30 - 18:00
Caen 1 W Quay Rd, Southampton SO15 1RA