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Friday, October 20 • 09:00 - 10:40
Google Analytics For Ecommerce Sites LIMITED

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If you have an ecommerce website and use Google Analytics you need to know what's available and how to use it! Enhanced Ecommerce is relatively underused but can help you optimise many areas of your business - from buying the products that convert best, to showing the right products on category pages and promoting the optimum products both on site and through your marketing campaigns.

The new checkout funnel and shopping behaviour funnel reports are also essential to understand as they do so much more than Goal Funnels. We will cover core reports, new data, how to make money from this data and also how to write the specification for developers or use a plugin to implement this if you haven't already set it up. Enhanced Ecommerce can really bring your customer's shopping activity to life, so before you throw more money at getting customers to your site - start to understand how you can improve the results for the customers you already have.

avatar for Anna Lewis

Anna Lewis

Data/Analytics expert / Director, Polka Dot Data
Founder of Web Analytics Consultancy Polka Dot Data, Anna is ridiculously enthusiastic and knowledgeable about analytics and how it can help businesses grow. | She has the rare skill of being able to speak geek and non-geek, making her well placed to help you understand how to get... Read More →

Friday October 20, 2017 09:00 - 10:40
Caen 1 W Quay Rd, Southampton SO15 1RA

Attendees (12)