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Friday, October 20 • 09:00 - 10:40
How to select the best keyphrases for your marketing campaigns

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Selecting the right key phrases can make or break your marketing efforts. Often a lot of campaigns start by guess work and evolve in an expensive way. In this workshop we will outline the the steps that you should take to create new campaigns and evolve them to into profit making marketing channels. In this session we will cover
  • Obvious ways to select keywords
  • Some unusual ways to select keywords
  • How to structure your campaigns
  • Best ways to test and evolve your efforts
  • How to measure success

avatar for Andy Headington

Andy Headington

CEO, Adido - The Attention Agency
Andy has a vast knowledge of all areas of digital marketing and he is a regular blogger, contributor and presenter on all areas of digital. This helps to shape the team and services that Adido offers and gives direct benefit to the clients that they work with.  | | Andy presented at leading industry events like SES London, SASCon Manchester, UK Search Awards as well as hundreds of business groups across the UK. He has also been asked to comment on digital trends for the likes of Econsultancy, Sky News, The FT, The Guardian, Virgin and The Internet Marketing... Read More →

Friday October 20, 2017 09:00 - 10:40
Cherbourg 1 W Quay Rd, Southampton SO15 1RA

Attendees (14)