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Friday, October 20 • 11:10 - 12:50
The People of Search – Advanced Audience and Demographic Targeting on the Google SERP

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Audience and Demographic targeting options are some of the most rapidly evolving tools in the digital marketer’s arsenal. And yet many advertisers’ choice target audience is anything but innovative. As Google, Bing, and Facebook introduce more and more opportunities to identify and target unique users, they threaten to defy best practices from yesteryear.

Attendees of this session will learn underutilized tactics in finding, targeting, and optimizing their campaigns for sophisticated audiences and demographics.

Speakers
avatar for Mark Irvine

Mark Irvine

Senior Data Scientist & Analytical Lead, Wordstream
Trains and supports Wordstream's Team of 180+ employees, managing 18,000 unique clients.Researches trends in an every changing SEM market for our engineering, product development and marketing teams, as well as our CTO & Founder, Larry Kim.> Honors: Recognized as the 5th Most Influential... Read More →

Friday October 20, 2017 11:10 - 12:50 BST
Cherbourg
  Advanced Workshop/Bootcamp, Technical room

Attendees (9)