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Friday, October 20 • 16:30 - 18:00
How to dominate Google Maps - Featuring Google Maps API for Business

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Covering in-depth information about Google Maps API, Google My Business and other Google products that can be incorporated in your orverall Digital Business Strategy for Work.

Putting your Business on the Map! - Google Maps API

As online maps mature and more services are added that can be integrated into business use cases, the possibilities for businesses to use maps in a more strategic manner are evolving. For many use cases, a map will not even be visible at all through a process or workflow.

The main drive is in providing information to solve business problems and help users improve productivity and even give them information before they ask for it. Examples include answering questions like:

  • Remind me when....? - I drive past a grocery store to purchase milk
  • When will I arrive....? - ETA to next customer is 12 min
  • How far away is....? - John arrives in 24 minutes
  • Where should I go....? - Drop-in on customer x on your way from airport to hotel
  • How do I get there? - Turn right in 300 metres
  • When should I leave....? On Thursday at 11am this trip should take 45min

Answering these type of questions is becoming easier using Google Maps services such as Directions API that provides real time and historic traffic information and estimated time of arrival or maps on wearable devices that can send us reminders based on location with real context.

More and more businesses are starting to use maps to answer business questions, improve productivity and engage with customers. Google Maps is making it easy to integrate mapping and location and there is a lot more to come.


avatar for Shaun Hudson

Shaun Hudson

Google Cloud Premier Partner, Ancoris
Geo Business lead at Ancoris, Google Cloud Premier Partner based in Berkshire.  | Shaun is Ancoris's Google Maps Business Manager and he has been working within the Google bubble for 5 years now having previously managed the O365 SMB Trials and Sales teams with a Microsoft vendor... Read More →

Friday October 20, 2017 16:30 - 18:00
Caen 1 W Quay Rd, Southampton SO15 1RA

Attendees (6)