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Thursday, October 19 • 15:35 - 16:00
Virtual Umbrella: Preparing your marketing strategies for virtual reality

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Following the creation of Virtual Umbrella in 2015, Samantha and Bertie will discuss the evolution of virtual reality technology over the course of the last two years, where the tech is going next.

The team will then discuss the opportunities available to marketers that are interested in using VR. Focussing on the ability to tell immersive brand stories and create amazing experiences for customers. Samantha and Bertie will look at some case studies of brands that have used VR as an element in their campaigns, noting what works well, and not so well.

Finally, they will talk about distribution channels for immersive experiences in order to maximum viewership or impact of content.


Speakers
avatar for Samantha Kingston

Samantha Kingston

VR expert / Director, Virtual Umbrella
Samantha Kingston is the co-founders of Virtual Umbrella. Virtual Umbrella is an award-winning marketing consultancy specialising in Virtual Reality. About Virtual Umbrella: Virtual Umbrella is an award-winning marketing consultancy specialising in Virtual Reality. Virtual Um... Read More →
avatar for Albert Millis

Albert Millis

VR Expert / Director, Virtual Umbrella
Bertie Millis is the co-founder of Virtual Umbrella. Virtual Umbrella is an award-winning marketing consultancy specialising in Virtual Reality. About Virtual Umbrella: Virtual Umbrella is an award-winning marketing consultancy specialising in Virtual Reality. Virtual Umbrell... Read More →


Thursday October 19, 2017 15:35 - 16:00
Normandie Suite 1 W Quay Rd, Southampton SO15 1RA

Attendees (34)