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Thursday, October 19 • 15:10 - 15:35
How to execute successful PR SEO content campaigns?

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SEO tactics that look and feel more like PR have consistently survived algorithm updates and this is increasingly true as machine learning becomes more prominent in the Google algorithm. 

Lexi will be sharing tips for designing and executing impactful integrated PR SEO campaigns and advice on how to use SEO metrics to inform PR strategies. This will be a highly actionable talk, providing media industry insight and showing real PR SEO and content marketing examples. She will highlight what sort of campaigns and strategies will minimise your risks of failure and how to package content in a form that makes publishing your story easy for journalists.

She will conclude by discussing how AI and Machine learning are influencing consumer behaviour, how publishers are responding to this and in turn how content marketers need to adapt their strategies and tactics to continue to generate rank changing campaigns in the future.

Speakers
avatar for Lexi Mills

Lexi Mills

Tactical SEO/PR expert, Marquis Communications
Lexi Mills is a multi-award winning digital marketing expert, specialising in integrating PR and SEO at both a strategic and tactical level. Her research work focuses on the opportunities, ethics and risks of machine learning and AI within the sector of internet search. Lexi comb... Read More →


Thursday October 19, 2017 15:10 - 15:35
Normandie Suite 1 W Quay Rd, Southampton SO15 1RA