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Thursday, October 19 • 14:40 - 15:05
From Multi-Channel Funnel to Propensity to Buy

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Rather than focusing on customers, we should look to understand consumerism! In this talk, Russell shows how the data you already have can move you to a winning strategy of individual brand value and likelihood to buy.  New tools? No. New data? Not necessary. New analysis?

That's the ticket. Pay close attention if you'd like a Customer Lifetime Value calculation that reveals an individual's next ten purchases.

avatar for Russell McAthy

Russell McAthy

Marketing Attribution expert / CEO, Cubed
The CUBED Platform provides marketers with the right data to make their performance accountable, actionable and ultimately more profitable. | Russell has been working in digital for over a decade with data analytics at the heart of his career. Working with businesses from startup... Read More →

Thursday October 19, 2017 14:40 - 15:05
Normandie Suite 1 W Quay Rd, Southampton SO15 1RA

Attendees (35)