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Thursday, October 19 • 12:30 - 12:55
Bing Ads/Cortana and Future of Digital Assistants with Microsoft

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Technology has evolved, so has human behaviour, and these concurrent evolutions have given marketers more opportunities to connect with their audience than ever before. Digital assistants are changing the marketing landscape. Looking forward, this voice-based conversational commerce will drive a new breed of marketing that will initially supplement and then eventually replace traditional marketing channels.

A new market arises

Digital assistants provide a new, always-on way for brands to engage with customers through one-to-one hyper personalized marketing. Learn how marketers can take advantage of these emerging opportunities for personalization.

In this sesson Adela Popilkova from Bing Ads, Microsoft will be talk be discussing the future of search with digital assistants, voice search and how you can adapt for the change.


Speakers
avatar for Adela Popilkova

Adela Popilkova

Bing Ads Manager, Microsoft
A seasoned search marketing professional with over 6 years’ experience across all corners of the industry – from display advertising to brand marketing. Adela currently works in business development at Microsoft Search Advertising, driving the growth of digital agencies & advertisers... Read More →


Thursday October 19, 2017 12:30 - 12:55
Normandie Suite 1 W Quay Rd, Southampton SO15 1RA

Attendees (31)