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Thursday, October 19 • 12:00 - 12:25
Bridging The Gap Between Acquisition and Retention

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Paid Media channels are mostly used to drive new customer acquisition but there is actually an incredible amount that they can be used for to improve customer retention and essentially boost the lifetime value of customers.

During this talk, Samantha will be covering Customer Matching and Lookalike Audiences in depth before moving on to share some exciting tactics that you can deploy within your paid media campaigns to increase customer loyalty.

Speakers
avatar for Samantha Noble

Samantha Noble

Director, Biddable Moments
Samantha Noble is the Director at Biddable Moments with a key focus on Paid Media ranked #6 by PPC Hero in the Top International PPC Expert list. She helps clients grow their business through creating highly targeted digital strategies that focus on every stage of the marketing funnel. With her passion for digital, she founded... Read More →


Thursday October 19, 2017 12:00 - 12:25
Normandie Suite 1 W Quay Rd, Southampton SO15 1RA