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Thursday, October 19 • 09:00 - 09:25
Hypothesis focused SEO: an approach to model, hypothesise and measure changes

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In the old days of SEO there were no link indexes or Google Search Console — to succeed we had to be imaginative, try ideas out and test things. However, as the industry matured, and we got more data sources and tools, that trend fell away. At Distilled we have been doing a lot of SEO split-testing, which has convinced us that we needed a more robust approach to driving recommendations. In this presentation Tom is going to outline a hypothesis based approach to SEO, and share some example approaches for how to forecast the impact of various SEO changes before you make them, which you can then use to form a hypotheses and test the impact. 

Speakers
avatar for Tom Anthony

Tom Anthony

Head of R&D, Distilled
Tom is Head of R&D at Distilled, where he leads the team building DistilledODN, the worlds first SEO A/B testing platform. He also does a lot of research around the future of search, and work with Distilled’s consulting team to ensure that the recommendations our team gives are... Read More →


Thursday October 19, 2017 09:00 - 09:25
Normandie Suite 1 W Quay Rd, Southampton SO15 1RA

Attendees (35)